It’s not about robotic AI sat-nav voices but the powerful impact of the human voice in selling your brand, often becoming the deciding factor in a consumer’s choice.
What is ”Automotive Voice Over”?
Automotive voiceover is a specialised area that provides voice work for various types of automotive content. From radio and TV commercials to online ads and explainer videos, the automotive industry heavily relies on skilled voice actors to add authenticity, personality, and persuasive power to their projects.
The voiceover can reflect the essence of the promoted automobile – ruggedness for an off-roading SUV, elegance for a luxury sedan, or family-friendly warmth for a minivan. The aim is to connect emotionally with potential customers and guide their decision-making.
Our voiceover artist, Alan, is often hired to voice for automotive bands… he has a whole demo for them!
In automotive advertising and communications, voiceover plays a crucial role:
Brand Representation: A voice can often personify a brand. The right automotive voiceover can establish a brand’s identity, reflect its values, and resonate with its target audience.
Product Promotion: The voiceover artist’s job is not just to promote a car’s features but also to sell a lifestyle. They provide the voice for commercials, bringing the excitement and allure of new vehicles to potential buyers.
Customer Engagement: voiceover can make automotive content more engaging, be it an explainer video about a car’s new feature, a how-to guide for vehicle maintenance, or the user interface of a car’s infotainment system.
Types of Automotive Voiceover
Automotive voiceover has a variety of applications, catering to different needs in the automotive industry:
Commercial Voiceovers: Car commercials on television, radio, and digital platforms are key tools for car brands to enhance their visibility. The choice of voiceover plays a crucial role in how these ads connect with audiences. Selecting a voice that reflects the target demographic is essential; for example, a deep, rugged voice might be used for an off-road truck, while a refined, smooth tone could be chosen for a luxury vehicle. Car commercials can also include ads for breakdown services, car insurance, or rentals.
Explainer Videos: These are often known as ‘how-to’ videos. They are instructional videos that break down specific features of the vehicle and may be posted on the brand’s website or YouTube channel. For these videos, the voiceover needs to be easily comprehensible and clear. Brands often opt for a friendly, neutral RP—a universal British tone for all markets.
Telephone Systems: Many businesses use voiceovers for their customer service lines to guide callers through options and provide information. Hiring a trusted voiceover artist with experience recording corporate messages ensures you get quality-sounding audio from a professional home studio.
Find the Perfect ‘Automotive’ Voice for Your Campaign | Popular Presenters
Classic Car Presenter Paul Cowland at Great British Voices
Sally Boazman, aka BBC’s Sally Traffic at Great British Voices
Motosports and Sport Commentors.
Sleek, confident, and attention-grabbing, our sports commentators are an excellent choice for any car brand or campaign looking to energize an audience. Our team is well-equipped to bring excitement and professionalism to your project, with experience providing voiceovers for major sporting events and brands. Check out just some of the sport-style campaigns our voiceover artists have worked on below.
Sky Sports Presenter Guy Havord at Great British Voices
Our voiceover artists Jonathan C and Nadira, sports commentary style VO for CitizenM Hotels ‘Sleep Like a Champion Campaign’ booked via Great British Voices
Hire a Famous Voice for Your Automotive Brand
If you want a famous voice for your auto marketing campaign, you can check out just a few of our celebrity voices HERE, or CLICK HERE to view more famous automotive options for your voiceover project at our sister site, Great British Speakers.
Find the Perfect Voice for your Auto-Marketing Campaign
Contact us at Great British Voices today to find your perfect voiceover for your latest campaign or corporate video! Email alex@greatbritishtalent.com or call +44 1753 439 289 to speak to a member of the Great British Talent team.
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